Is your current media activity fully optimised?
- The media landscape is constantly changing, so even the best plans need updating and optimising from time to time.
- A third party can objectively review your current performance and recommend changes.
- It’s rare that there is no room for improvement.
- A review report can give you the ammunition to challenge the status quo with your existing suppliers.
- Evaluation can be for individual campaigns down to the last detail or it could be across various campaigns in order to help you plan the best allocation of budget within your organisation.