ROI MEDIA

ROI Media creates bespoke solutions that can be tailored to suit your needs. As such, we offer a variety of media services:

• Independent media planning and buying agency services
  • By working with a variety of creative partners we are able to provide a full service
  • We work in all media and have a speciality in TV
• Consultancy
  • Impartial evaluation of existing campaigns
• Media and market research
  • Including competitive evaluation

Every client is unique and therefore every set of challenges are different. By developing a completely bespoke strategy, backed by a sound understanding of your objectives and extensive data analysis, planning starts from the ground up, not from the top down.

Successful media planning and buying requires every detail to be right. By following the steps below we can ensure your ROI is maximised:

• Step 1 – Immersion in your market, study your competitive set
  • Dedicate ourselves to understanding your unique business challenges

• Step 2 – Understand your customers
  • Who are they and what is their journey to interact with your brand?

• Step 3 – Plot the media touchpoints along that journey
  • How best can we reach your target audience?

• Step 4 – Plan the maximum value from your budget to capitalise on the most     cost-effective media touchpoints
  • Efficiency becomes cost-efficiency

• Step 5 – Plan the evaluation and data capture criteria for your campaign
  • It’s no good planning a campaign you can’t properly evaluate

• Step 6 – Negotiate the best deals
  • By leveraging senior industry contacts we can ensure best value

• Step 7 – Ensure the media is correctly delivered
  • Every detail has to be correct, not just overall value delivery

• Step 8 – Capture the correct data and analyse
  • React to any initial results immediately, within campaign if necessary

• Step 9 – Complete a thorough post-campaign analysis
  • Fully detailed reports are compiled after each campaign

• Step 10 – Recommend optimisation to better improve ROI, based on the results collated

Is your current media activity fully optimised?

• The media landscape is constantly changing, so even the best plans need updating and optimising from time to time.
• A third party can objectively review your current performance and recommend changes.
• It’s rare that there is no room for improvement.
• A review report can give you the ammunition to challenge the status quo with your existing suppliers.
• Evaluation can be for individual campaigns down to the last detail or it could be across various campaigns in order to help you plan the best allocation of budget within your organisation.

Extensive media planning and buying experience are employed to produce results that are fully measurable and make your media spend completely accountable.

• ROI Media is 100% independent and 100% transparent, with two main points of difference:
  • Firstly, is the desire to get right to the bottom of your requirements and fully understand you and your business. We don’t just want to know how much your media spend is. If we don’t think your objectives are achievable we’ll say so.
  • Secondly, ROI Media is based on extensive experience delivering a personalised service and leveraging senior industry contacts for the latest market intel and the best prices.

To find out how we can help you increase your business’ ROI:

Email:  info@roi-media.co.uk

Or contact Charlotte Beresford on
01608 670064 / 07946 527402